By NBL member Melanie Bates
Earlier this month, news broke
that Dove posted a racially insensitive advertisement
on Facebook. The ad appears to depict a Black woman who turns white after using the Dove product. It conveys the faulty message that white is clean and black is dirty. This is not the first time Dove has been scrutinized for publishing racially insensitive advertisements. In an ad with before and after pictures, they showed an array of women and signified the white woman as the desired result. Even worse, the company sold a lotion that had the label “for normal to dark skin,” indicating that dark skin is not normal. Unfortunately, these types of messages in advertising are not new. Blacks have been the subject of racist soap advertisements dating as far back as the 1700s
As a Black woman, I am outraged by what I saw. The reckless disregard of vetting ads for racially offensive content time and time again is simply unacceptable, especially during a period where our country is the most divided it has been in recent memory. By neglecting to do so, Dove has established a pattern and practice that should not be overlooked. We must demand answers to why these types of ads would make it past top level executives. This therefore speaks to a larger issue of the lack of Black women in corporate leadership. There needs to be more people of color at the top who are empowered to chime in when questionable acts are being contemplated. It is undeniable that racial diversity allows for a variety of innovative ideas leading to more equitable outcomes. Unless we make our voices heard and demand accountability, these despicable acts will continue.